“2.5 Million Children in South Africa Go Hungry Every Year”… we have become numbed by headlines like this…the words exhaust us, frustrate us and leave us asking, “How can I possibly make a difference?” My once-off donation of R250 would pale into insignificance in the light of the burden of increasing rates of child poverty, child-headed households, double orphans, human-trafficking, malnutrition and lack of equal educational opportunities.
The Domino Foundation is committed to its purpose “one changed life, changes a community”. In the same way, it only takes one decision to make a difference, no matter how small the gift. However, Marketing Storyteller with the Foundation, Karen Brokensha, points out: “giving on a regular monthly basis of a relatively small amount makes a very tangible and sustainable impact in the work we can do for communities. R250 a month on a direct debit order has a very quantifiable impact through our programmes.” Karen gave details of how R164 per month enables active learning in a toddler in the Early Childhood Development Programme while for R32,50, the Nutrition Programme is able to supply peanut butter or egg mayonnaise sandwiches for a school learner each month. The Literacy Programme is able to provide phonic education for five children to learn to read in Grade 1 with an investment of R250 over the twelve months.
“Where some of the needs are much bigger, individual donors and families giving monthly forms the backbone of our fundraising strategy as people who give to what matters to them, usually partner with conviction, compassion and consistency” Karen said. “We have done our homework and realised that it only takes 13 individuals or families donating R249 per month to help a young person reach their destined potential through our Skills Development Programme. Our bursary students need R3,237 per month for their tuition/textbooks/data for online learning.” Karen went on, “It takes R3,214 per month for us to give the round-the-clock love and care each of our vulnerable little ones in our Babies’ Home needs. That also means 13 families giving R250 each month would fit that bill for each child being transitioned through reunification/adoption into their forever families”
Karen’s colleague, Gugu Mazwele in the Red Light Anti-Human-Trafficking Programme, added, “We need R4,493 per beneficiary per month to reach out, restore and release these women who have experienced traumatic sexual exploitation” That is 18 people donating R250 per month per woman, to fight for their freedom through the programme.
“Statistics are hard cold facts“ Said Karen emphatically, “because they reduce human beings to numbers on a spreadsheet, but over the ten months of a standard school year, our Youth Workers in the Life Skills Programme can impact pre-adolescent youth through Mentorship and Leadership Development and you could help a trio of game changers with R250 per month”
Over the past months of Lockdown in particular, Domino’s Disaster Response Unit has appreciated every financial and in kind donation, no matter how large or small, which has helped them meet the immediate needs of people adversely affected by the pandemic. “But our communities will continue to be hit by disasters like floods and shack fires. “We have worked out that R1,588 will help each disaster victim for a year. That’s almost two people helped each month by a direct debit of R250,” said leader of the Disaster Relief Team, Cathy Whittle.
Receiving support from individuals and families on a monthly basis into the Domino stable of ‘ministries’ adds confidence and camaraderie to both the giver and receiver. It is the foundation of partnership made to stand the test of time!
Nelson Mandela said that “…overcoming poverty is not a gesture of charity.” We believe in building diverse income streams to sustain the work we do for the beneficiaries sake,” Karen concluded, “and one option is the direct debit option which enables so many more people to be a proactive part of the solution to brokenness in South Africa. We also want them to know how their generosity is changing individual lives and do our best to send regular updates. We want them to know that we are being faithful stewards of their R250 every month.” She invites anyone who is keen to be part of the direct debit scheme to contact her on firstname.lastname@example.org or Lisa on email@example.com or call the office on 031 563 9605.