Durban North-based non-profit organisation Indlela has unveiled its new name, The Domino Foundation, together with a new corporate identity and website, www.domino.org.za
However, the outreach programmes that have positively impacted the North Durban community under the Indlela umbrella over the past eight years will continue to assist and uplift the needy in our local communities, confirmed Mickey Wilkins, Chairman of The Domino Foundation. The four major programmes managed by The Domino Foundation are: The Domino Foundation Babies’ Home (previously Fairhavens); The Domino Foundation Feeding Programme; The Domino Foundation Early Childhood Development Programme; and The Domino Foundation Life Skills Programme. All these interventions aim to empower individuals in every facet of their lives and equip them to lead purpose-filled lives.
The need to re-brand our organisation stemmed from two main reasons. First, there are now a number of different NPOs using the name ‘Indlela’, which has caused some confusion in the Donor Community. Secondly, when we started in 2004 the name, Indlela, was relevant to what we did then, (i.e. our community in need, and in need of assistance) but today we are seeing the fruit of that work i.e. large numbers of changed lives and communities that are changing quite significantly. And so the creative re-branding process began.
“We wanted to ensure that our image and name accurately reflect what we do,” explained Wilkins. “We noticed that by working with individuals – be they homeless babies, hungry children, or disadvantaged school-learners – the positive changes we helped to effect in their lives had a domino effect on the lives of their families and, ultimately, their communities. Our new name and corporate identity encapsulates that ripple effect.” Wilkins was quick to add that apart from that, nothing has changed! “Our passion for, and commitment to, communities in need, our management team, the partners we work with, our solid reputation, and our work ethos remain the same. The Domino Foundation will continue to rely on partnerships with private and corporate donors to effectively impact beneficiaries of its programmes.”
To play a part in the Domino Effect, go to www.domino.org.za and view the online video.